Forecasting future sales performance with Sales Analytics

Forecasting future sales performance helps you prepare for success.


















Sales forecasting is a crucial step for many businesses, but it's not always easy to get it right. It's no secret that salespeople have a tendency to be overly optimistic when predicting their future performance. This can lead to unrealistic forecasts and inaccurate sales projections, which in turn can leave teams uninspired, underprepared and underperforming when the time comes to hit their targets.

The main idea is to use historical data and statistics to figure out what is going on with your current sales, and using that information to improve sales performance for the future. The data-driven decisions you make from sales analytics allows you to take a deep dive into why you are getting the results you are getting for your business, and how you can improve them.

The data that comes from sales analytics will give you a look at the trends of your business, including:

  • Who is buying from you?

  • When they buy from you?

  • How they buy from you?

  • The amount they spend when they buy from you

  • When they return products to your business

Sales analytics encompasses many different tools and uses.

Sales analytics can be applied to any aspect of a business — from forecasting future sales performance to increasing customer retention rates. It can also show you where your revenue is coming from, how much money your sales team spent on average per each sale, which products are most popular among your customers, and more.

Sales analytics has many different uses for companies of all sizes. Here are some ways you can use it in your business:

How it can be used to forecast data.












Sales analytics can help you forecast future performance based on past data. It's not an exact science, but it allows you to make informed decisions about your sales team's performance, spending habits, how they spend their time and their customer interaction.

Learn from data-driven decisions

  1. You can use sales analytics tools to make informed decisions about things like pricing strategies or new product launches based on data. For example, if one product is selling better than another, it might make sense to focus more resources on that product rather than continuing to invest in the other product line at current levels of activity.

  2. Increase customer retention rates: Sales analytics will help you identify high-value customers who are likely to make repeat purchases. This allows for more personalised

  3. Identify trends in customer behaviour

  4. Optimise sales processes by identifying the best practices across the team

  5. Identify opportunities for improvement

When it comes to sales, data is important. Without it, you’re making decisions in a vacuum - and can end up with some pretty faulty conclusions.

Creating accurate sales forecasts

By analysing your existing sales data, you can get a clear picture of how your team is performing now and what the future might look like if you don’t make any changes. When you have this information in front of you, you can use it to make better decisions that will improve the performance of your team overall.

So how do you create accurate sales forecasts? Here are two main tips for getting started:

  • Understand your key metrics. What are the most important metrics to track? You should start by looking at the key performance indicators (KPIs) that affect your bottom line, such as total revenue, average deal size, close rate (the percentage of deals won), or average length of a sales cycle (how long it takes to close a deal). Once you know these KPIs, you can focus on the underlying factors that contribute to them.

  • Track critical events and milestones. Look at the events that take place during the sales cycle such as prospect outreach, demos and negotiations. Which ones correlate with winning deals? Which ones seem to be more indicative of lost opportunities?


Use tools to gather sales data effectively

An effective tool in gathering sales data effectively and accurately is Ragingriver's iDoXs software-crm platform. Ragingriver has years of experience developing revolutionary sales performance solutions. We deliver fast and accurate solutions built with the latest technologies on the market. We strive to constantly improve our self-learning and software analytics to deliver tangible results.

With a super-fast, highly accurate sales dashboard, it automatically shows more than 10 view report summary options, which gives you an at-a-glance overview of all your critical sales data, plus also provides in-depth charts and graphs.

With such data present, you can breakdown and analyze each report in the dashboard to make more intuitive business decisions moving forward. After all data-driven decisions validates your strategy initiatives and helps you reach your targets, goals and objectives.

As the great detective Sherlock Holmes says…

"It is a capital mistake to theorize before one has data."